Career & credentials

01Current

• Apr 2016 - present

  Digitron Consultancy

  Founder & Strategic Communications Consultant

  End-to-end communication assignments for private-sector clients, government institutions, civil society organisations and international partners: strategy, campaign concepts, stakeholder and audience mapping, message frameworks, media engagement and implementation.

• 2011 - present

  Marketing365

  Founder & Editor-in-Chief

  Built and edit a marketing, communications and business media platform: editorial planning, interviews, story development and industry coverage across more than a decade.

02Selected Career

• Nov 2020 - Apr 2023

  Government of Macedonia

  External Advisor for Strategic Communications to the Deputy Prime Minister

  Advised senior government leadership on strategic communication and public engagement around economic reforms, investment priorities and regulatory initiatives, including message development and stakeholder dialogue.

• Oct 2016 - Oct 2019

  Pikasa Analytics

  Media and Communications Manager

  Communication and visibility support across USAID-funded programmes implemented with AECOM, DT Global and Chemonics, working with civil society organisations on messaging, positioning and public visibility.

• Feb 2012 - Apr 2016

  SunWireless

  Chief Marketing Officer

  Led company-wide marketing, PR, brand and communication strategy for a regional Wi-Fi service provider, managing marketing and sales teams alongside campaign and content execution.

• Past

  IAB Macedonia

  Former President & Board Member

  Contributed to the development of the digital marketing and communications sector, industry dialogue and professional standards.

03Selected Advisory Engagements

• 2026

  Lead Consultant - Strategic Advocacy and Communication Capacity Development

  AmCham Macedonia

• 2020 - 2021

  Lead Communication and Visibility Expert - National Strategy for Energy Development

  Center for Change Management (UK Government funded)

• 2021

  Media Advisor - Balkan Media Assistance Program

  Internews

• 2021

  Social Media and PR Consultant - Advocacy Strategy and Action Plan

  GDSI / Rural Coalition

• 2019

  Key Communication Expert - Communication Strategy and Action Plan

  Chapter 4 Macedonia / Inspection Council

06Speaking & Engagements

• Regional business, PR, media and marketing forums

  Speaker & panellist - Marketing, communications and entrepreneurship - Balkans

07Education & Professional Development