02Advisory
I work with a small number of organisations and leaders at a time, usually on questions where communication, positioning and commercial decisions cannot be separated.
01
Communication strategy for organisations operating in complex, regulated or politically sensitive environments, where what is said publicly carries real consequence.
02
Positioning and campaign work that connects commercial objectives to what an audience actually notices, remembers and acts on.
03
A genuine business practice, not an extension of communications: partnerships, market entry and the commercial structure behind growth.
04
Working directly with leadership on decisions where positioning, reputation and communication are inseparable from the decision itself.
05Typical Challenges
Entering a new market or launching a new business line
Communicating a reform, regulation or policy position credibly
Repositioning a brand or an organisation after change
Managing an issue before it becomes a crisis
Building a partnership or commercial structure from scratch
Preparing leadership for public and stakeholder scrutiny
06Experience Across
Private sector · Public institutions · Civil society · Media · Internationally funded programmes
Advisory work is confidential by nature. I describe experience by sector and type of challenge rather than by client name.