01About
About
I work at the point where marketing, communications and business decisions meet - advising organisations and leaders, and building companies, media and digital products of my own.
I've spent more than fourteen years in marketing, strategic communications and media - with private companies, public institutions, civil society organisations and internationally funded programmes.
Most of that work sits in complex environments: regulated sectors, policy processes, reform agendas, competitive markets. The common task is the same - turning something technical, contested or unclear into a narrative people can understand and act on.
Alongside advisory work I run an ecosystem of businesses: Digitron Consultancy, the business media platform Marketing365, and the executive search business HeadHunting.mk - with new AI-assisted products being built around them.
02How I Work
I combine strategic thinking with a practical understanding of how communications, campaigns and business development actually get executed.
That means I'm equally comfortable writing the strategy and writing the statement: audience and stakeholder mapping, message frameworks, campaign concepts, public positioning, media engagement and the implementation that follows. I prefer to stay involved past the deck.
03Selected Career Chapters
Apr 2016 - present
Digitron Consultancy
Founder & Strategic Communications Consultant
End-to-end communication assignments for private-sector clients, government institutions, civil society organisations and international partners: strategy, campaign concepts, stakeholder and audience mapping, message frameworks, media engagement and implementation.
Nov 2020 - Apr 2023
Government of Macedonia
External Advisor for Strategic Communications to the Deputy Prime Minister
Advised senior government leadership on strategic communication and public engagement around economic reforms, investment priorities and regulatory initiatives, including message development and stakeholder dialogue.
2011 - present
Marketing365
Founder & Editor-in-Chief
Built and edit a marketing, communications and business media platform: editorial planning, interviews, story development and industry coverage across more than a decade.
Oct 2016 - Oct 2019
Pikasa Analytics
Media and Communications Manager
Communication and visibility support across USAID-funded programmes implemented with AECOM, DT Global and Chemonics, working with civil society organisations on messaging, positioning and public visibility.
Feb 2012 - Apr 2016
SunWireless
Chief Marketing Officer
Led company-wide marketing, PR, brand and communication strategy for a regional Wi-Fi service provider, managing marketing and sales teams alongside campaign and content execution.
Past
IAB Macedonia
Former President & Board Member
Contributed to the development of the digital marketing and communications sector, industry dialogue and professional standards.
04Industry & Leadership
Board member of the Balkan Economic Forum and of the Management Board of the Chamber of Integrated Private Healthcare (KIPZ). Former President and board member of IAB Macedonia. Digitron Consultancy is a member of AmCham Macedonia. Jury member at Epica Awards, BalCannes, White Square, BEAM and the eCommerce Awards.
05Building Forward
A growing part of my time goes into building: AI-powered business tools, media infrastructure and new digital products. I'm more interested in making something workable than in commenting on what's missing - and in backing people who do the same.
06Beyond Work
Father to Vedran. Manchester United supporter. Cigar enthusiast.